Analysis on the Correlation Between Brand Image and Brand Loyalty – Using Online Game Products as an example
碩士 === 龍華科技大學 === 商學與管理研究所 === 100 === In the research, the correlation between brand image and brand loyalty is discussed. Consumer behavior is used as the medium while service innovation is used as the moderating effect. As the online game industry is getting more competitive nowadays, it is hard...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98301992770114656150 |