A Study of Value-Based Customer Loyalty for Online Shopping Malls
碩士 === 龍華科技大學 === 商學與管理研究所 === 100 === The non-regional restrictive and 24 hour non-time restrictive characteristics leads internet to become another new economical transaction pattern. Online shopping mall could grow up under this new trend. When customers shop on line, they obtain not only the ent...
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ndltd-TW-100LHU053180202015-10-13T21:50:44Z http://ndltd.ncl.edu.tw/handle/10673758268681886433 A Study of Value-Based Customer Loyalty for Online Shopping Malls 購物價值基礎之顧客忠誠度探討-以綜合型網際網路購物商城為例 Chun-Ting Kuo 郭俊廷 碩士 龍華科技大學 商學與管理研究所 100 The non-regional restrictive and 24 hour non-time restrictive characteristics leads internet to become another new economical transaction pattern. Online shopping mall could grow up under this new trend. When customers shop on line, they obtain not only the entity store services or hypothesized services, but also further value experiences from online shopping of the kind. Under the Internet shopping background and situation, the goal of this research is to analyze the effeds of different customers facing the various attributes of online shopping malls and discuss the influence level of the various attributes regarding online shopping malls from these different characteristics of customers. After analyzing the examples and results, the mainly findings are as follows: (1) The attributes of online shopping mall have significant influence on customer value. (2) Customer value have significant influence on customer loyalty. (3) The customer value plays a partial meditational role between the attribute of online shopping mall and the customer loyalty. Sheng-Chung Wei 魏聖忠 2012 學位論文 ; thesis 110 zh-TW |
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碩士 === 龍華科技大學 === 商學與管理研究所 === 100 === The non-regional restrictive and 24 hour non-time restrictive characteristics leads internet to become another new economical transaction pattern. Online shopping mall could grow up under this new trend. When customers shop on line, they obtain not only the entity store services or hypothesized services, but also further value experiences from online shopping of the kind.
Under the Internet shopping background and situation, the goal of this research is to analyze the effeds of different customers facing the various attributes of online shopping malls and discuss the influence level of the various attributes regarding online shopping malls from these different characteristics of customers.
After analyzing the examples and results, the mainly findings are as follows:
(1) The attributes of online shopping mall have significant influence on customer value.
(2) Customer value have significant influence on customer loyalty.
(3) The customer value plays a partial meditational role between the attribute of online shopping mall and the customer loyalty.
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author2 |
Sheng-Chung Wei |
author_facet |
Sheng-Chung Wei Chun-Ting Kuo 郭俊廷 |
author |
Chun-Ting Kuo 郭俊廷 |
spellingShingle |
Chun-Ting Kuo 郭俊廷 A Study of Value-Based Customer Loyalty for Online Shopping Malls |
author_sort |
Chun-Ting Kuo |
title |
A Study of Value-Based Customer Loyalty for Online Shopping Malls |
title_short |
A Study of Value-Based Customer Loyalty for Online Shopping Malls |
title_full |
A Study of Value-Based Customer Loyalty for Online Shopping Malls |
title_fullStr |
A Study of Value-Based Customer Loyalty for Online Shopping Malls |
title_full_unstemmed |
A Study of Value-Based Customer Loyalty for Online Shopping Malls |
title_sort |
study of value-based customer loyalty for online shopping malls |
publishDate |
2012 |
url |
http://ndltd.ncl.edu.tw/handle/10673758268681886433 |
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