A Study of Value-Based Customer Loyalty for Online Shopping Malls

• Main Authors: Chun-Ting Kuo, 郭俊廷
• Other Authors: Sheng-Chung Wei
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/10673758268681886433

碩士 === 龍華科技大學 === 商學與管理研究所 === 100 === The non-regional restrictive and 24 hour non-time restrictive characteristics leads internet to become another new economical transaction pattern. Online shopping mall could grow up under this new trend. When customers shop on line, they obtain not only the entity store services or hypothesized services, but also further value experiences from online shopping of the kind. Under the Internet shopping background and situation, the goal of this research is to analyze the effeds of different customers facing the various attributes of online shopping malls and discuss the influence level of the various attributes regarding online shopping malls from these different characteristics of customers. After analyzing the examples and results, the mainly findings are as follows: (1) The attributes of online shopping mall have significant influence on customer value. (2) Customer value have significant influence on customer loyalty. (3) The customer value plays a partial meditational role between the attribute of online shopping mall and the customer loyalty.