The Study of Electronic Word-of-Mouth, Conformity,Perceived Value and Group-purchasing Intention
碩士 === 嶺東科技大學 === 國際企業研究所 === 100 === Under current consumption mode which consumers were pursuing more economical shopping patterns, there was a consequent wave of group purchasing emerging. The purchasing pattern of the group purchasing was indeed easy to stimulate consumers to impulse buying, tha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93515397662716907692 |