Department Store Anniversary Sales Promotion Of Cognitive Dissonance In Impulse Buying
碩士 === 嶺東科技大學 === 經營管理研究所 === 100 === The density of department stores in Taiwan was well-known in the world. The annual sale from October to December was the most famous promotion which could create highest single day revenue every year. However, under the huge amount of transaction, part of purcha...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62349298499597017287 |