The Effect Of Supplier Relationship Management On Relationship Quality And Cooperation Intention

碩士 === 嶺東科技大學 === 高階主管企管碩士在職專班 === 100 === The purpose of this study was to extend and modify the relationship quality model and Key Mediating Variable Model (KMV model) to explore the effects of relationship management and relationship quality on cooperative intention in a supply chain context and...

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Bibliographic Details
Main Authors: Chen,Yi-Li, 陳毅立
Other Authors: Li,Chung-kai
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/22900624969108367963