The Study of the Relationship among Brand Community, Customer Value and Customer Loyalty–Examples of Bicycle Community
碩士 === 康寧大學 === 國際企業管理研究所 === 100 === Abstract The study takes sample from members of bicycle brand community and bases on members’ perspective to explore the relationship between bicycle brand communities and customer value on customer loyalty. Thus, the study aims to explore the relationship bet...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65503449758743754731 |