The Influence of Advertising Endorser Credibility and Destination Image on Travel Intention
碩士 === 康寧大學 === 資訊傳播研究所 === 100 === The purpose of this study is to test the relationships among advertising endorser’s credibility and the destination image toward the travel intention for high-tech firm’s employees in Tainan Science Park. A total number of 450 questionnaires were issued, among wh...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47772659252766736020 |