The Relationship between Experiential Marketing, Experiential Value and Brand Equity: A Study of Bed & Breakfast Industry in Yi-Lan Area
碩士 === 康寧大學 === 運籌與科技管理研究所 === 100 === B & B tourism and leisure industry today is no longer simply to provide the accommodation space, but the development of accommodation, catering, leisure, landscape appreciation, experience nature and other services of the combination. In this study, part of...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/37871485627118565381 |