A Study on Customer Value of Mainland Chinese Tourists for Taiwan

碩士 === 銘傳大學 === 企業管理學系碩士班 === 100 === The global trend for the travel industry has made a lot of international tourists to come to Taiwan, and this trend has also made the Taiwan’s travel industry to grow up dramatically. The Mainland Chinese have become the biggest tourists resource for Taiwan’s tr...

Full description

Bibliographic Details
Main Authors: Wei-Ting Kuo, 郭瑋婷
Other Authors: Chi-Yun Chiang
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/86639829196218278505