Product Design Sense, Affection Intensity and Mental imagery in Narrative Advertising Communication
碩士 === 銘傳大學 === 企業管理學系碩士班 === 100 === In this research, we examine the role of product design, ad affect intensity and mental imagery in the narrative ad communication. A 2 (sense of product design: design high vs. design low) x2 (ad affect intensity: high vs. low) x2 (mental imagery: memory-focused...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72377691959481276215 |