Application of Importance-Performance Model in Tour Guides’ Performance : The Perspectives of Chinese and Japanese Tourists
碩士 === 銘傳大學 === 國際企業學系碩士班 === 100 === In recent years, Taiwan’s government has implemented the “Project Vanguard for Excellence in Tourism”, which calls for the reinforcement of Taiwan’s tourism brand image internationally. According to the Tourism Bureau, Mainland Chinese tourists and Japanese tour...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14502519397215999478 |