Effects of Internal Marketing, Leadership and Innovation Strategies on Organizational Culture and Brand Commitment: Moderating by Employee’s Brand Knowledge
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 100 === In the past few decades, one company may boost its brand commitment by using different marketing strategies. Nevertheless, according to some recent studies, the marketing strategy is no longer the contributing factor; it was the employees within the firms tha...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84192750928701403008 |