The Influence of Brand Image, Experiential Marketing on Customer Satisfaction and Loyalty-A Study of Taiwan Tea Merchant Management
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 100 === In recent years, more and more people choose to buy Taiwan tea as souvenirs for their friends and family. This phenomena inspires tea merchants starting to reposition their marketing strategy. The tea merchants nowadays tend to offer customers to experience t...
Main Authors: | Yi-Fang Lee, 李宜芳 |
---|---|
Other Authors: | 作者未提供 |
Format: | Others |
Language: | zh-TW |
Published: |
2012
|
Online Access: | http://ndltd.ncl.edu.tw/handle/41855966051935647464 |
Similar Items
-
The Influence of Bakery Industry Transformed by Experiential Marketing on Brand Image, Customer Satisfaction and Customer Loyalty
by: JIUN-HUNG JOU, et al.
Published: (2012) -
The Research of Brand Image, Experiential Marketing, Customer Satisfaction and Customer Loyalty - Example of Starbucks Coffee
by: Chien-ling Wu, et al.
Published: (2013) -
The Relationships among Experiential Marketing, Brand Personality, Customer Satisfaction, Attitude, and Customer Loyalty
by: Chen, Weiju, et al.
Published: (2013) -
THE IMPACTS OF EXPERIENTIAL MARKETING AND QUALIA ON THE BRAND IMAGE, CUSTOMER SATISFACTION AND LOYALTY: DIGITAL CAMERA AS AN EXAMPLE
by: Kuang-hsun Tsai, et al.
Published: (2011) -
A Study of the Influences of Experiential Marketing on Brand Image, Customer Satisfaction, and Loyalty in the Taiyen Tung-hsiao Tourism Park
by: Lee, Jia-Zheng, et al.
Published: (2013)