The Influence of Innovation Personality and Perceived Risk at the Attitude of on line Gray Goods and Purchase Intention:The Intervening of Country-of-Origin Effect and Product Involvement

碩士 === 銘傳大學 === 國際企業學系碩士班 === 100 === In recent years, the issues about parallel imports of goods (also called Gray Goods) have been gradually by the world''s attention. The "parallel imports" means the other person imports the merchandise without the consent of the domes...

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Bibliographic Details
Main Authors: Yi-Wen Liao, 廖怡雯
Other Authors: Hsiu-Li Chen
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/x3xrwj