A Study of the Planning Process for the Development of City as a Brand: A Case Study of Taipei City
碩士 === 銘傳大學 === 傳播管理學系碩士班 === 100 === Although in recent years place branding has been investigated in many research works, city branding still remains scarcely explored field of research. Moreover, the majority of related works focus on the evaluation rather than planning or development of city bra...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66172778940460381839 |