A Study on the Consumer Attitude Toward the FAR EASTERN Group Sponsorship Benefit of the Pavilion of New Fashion in the Taipei International Flora Exposition
碩士 === 銘傳大學 === 傳播管理學系碩士班 === 100 === Nowadays the traditional way of promotion and marketing has become inefficient to attract consumers’ attention. The sponsorship gives the company a chance to promote itself and its brands deep into consumers’ hearts; it can increase rapidly its brand awaren...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95556761067301888911 |