A Study on Environmental Atmosphere, Experiential Emotion and Behavior Intention of the tourists in Taipei for Pavilion of Dreams from July 2011 to June 2012
碩士 === 銘傳大學 === 傳播管理學系碩士班 === 100 === 21st Century is an era for experiential economy, consumers no longer just to seek for tangible goods or intangible services but the unique experiences to make them feel involved. Feelings created by marketers are to plan and set up the overall service environmen...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/33801225526445192489 |