The Hakka Image-Building on public Advertisement of the Council for Hakka Affairs

碩士 === 銘傳大學 === 傳播管理學系碩士班 === 100 === In order to promote Hakka culture and build its ethnic image, Council for Hakka Affairs spends a lot of money to make image-building advertisement annually. The Council often focuses on TV advertisement. It’s a rare and special case in the world, for this reas...

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Bibliographic Details
Main Authors: Han-Ru Tang, 湯涵如
Other Authors: Yu-Nu Lu
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/26991141759678451062