The Influences of Perceived Risks,Personality Traits, and Sales Promotion on Online Group-Buying Intentions
碩士 === 銘傳大學 === 傳播管理學系碩士班 === 100 === Online group-buying has gained much popularity in Taiwan. It not only overcomes the limitations of traditional group-buying mode, but also enhances the consumer’s willingness to participate in online group-buying. The purpose of this research is to understand th...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/62120023165284146886 |