A case study on the applications of the Integrated Marketing Communications for the High School Basketball League in Taiwan：From Consumer''s Point of View
碩士 === 銘傳大學 === 傳播管理學系碩士班 === 100 === This is a case study on the application of Integrated Marketing Communication for the High School Basketball League(HBL) in the leisure industry. This study takes the control time for the questionnaire survey of HBL fans, from February 4th, 2012 to February 10,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82316011946453670934 |