The Effects of Product Information Quality and Web Word-of-Mouth on Group Buying Intention : An Elaboration Likelihood Model Approach
碩士 === 銘傳大學 === 傳播管理學系碩士班 === 100 === Group buying is a new online shopping consumption patterns by consumers in recent years considerably. Expect this study to explore buying consumer behavior on the web site given by the main message it wants to convey (product information) and external, non-manuf...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58202732375561430113 |