Factors Influencing Recommendation Intentions Of Insurance Brokers On Life Insurance Products

碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 100 === As financial holding companies were established in 2001, the across selling of products in financial business arise. Using other channels to increase market sales become the most popular way for financial institutions in marketing channel development. In orde...

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Bibliographic Details
Main Authors: Szu-Ching Lai, 賴思菁
Other Authors: Chin-Hong Hsieh
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/04521220163015974923