The influence of consumer behavior on enterprise lasting-A case of Manabe coffee in Taichung
碩士 === 明道大學 === 產業創新與經營學系碩士班 === 100 === In the early days, two major coffee chain stores-the Japanese Manabe Coffee and the American Starbucks Coffee, dominated the coffee market. However, as convenience stores and fast food restaurants provide customers with fresh brewe coffee and 85℃ Cafe pro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5s29b5 |