The influence of personality traits on perception of color preferences and buying behavior.
碩士 === 明新科技大學 === 管理研究所 === 101 === In numerous modern types of goods, accompanies with everybody growth background and thoughts different, cognize to the color idea different. Consumers use different colors of clothing, decoration to makes a show of personal characteristic, but they really want to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50055906957514190533 |