The impacts of brand awardeness and brand imgae on the decision-making of the Children's English Cram School

碩士 === 明新科技大學 === 服務事業管理研究所 === 100 === The purpose of this study was to investigate the children's language cram brand awareness, brand image, perceived value, purchase decisions for parents, in order to understand the brand awareness, brand image, perceived value, customer satisfaction and be...

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Bibliographic Details
Main Author: 金蓓芬
Other Authors: 楊宗儒
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/57803320466558762091