The impacts of brand awardeness and brand imgae on the decision-making of the Children's English Cram School
碩士 === 明新科技大學 === 服務事業管理研究所 === 100 === The purpose of this study was to investigate the children's language cram brand awareness, brand image, perceived value, purchase decisions for parents, in order to understand the brand awareness, brand image, perceived value, customer satisfaction and be...
Main Author: | 金蓓芬 |
---|---|
Other Authors: | 楊宗儒 |
Format: | Others |
Language: | zh-TW |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/57803320466558762091 |
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