Integrating AHP and Simulation in Post Sales Strategies to Enhance Service Quality – A case study on Automobile Maintenance

碩士 === 明志科技大學 === 工業工程與管理研究所 === 100 === With the rapid increasing competitive environment and the rising consumers’ awareness, enhancing post-sales service becomes a pertinent strategy for different product such as 3C and automobiles to strengthen customer satisfaction. In recent years, economics g...

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Bibliographic Details
Main Authors: Chao-Kai Chan, 詹朝凱
Other Authors: Ping-Yu Chang
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/63295815687198878220