Revealing the OPEN charm: a case study of symbolic consumption and fan culture of the 7-Eleven convenience store’s mascots
碩士 === 國立政治大學 === 新聞研究所 === 100 === The present study takes mascots of the 7-Eleven convenience stores in Taiwan as the research objects. Through the analysis of the fans characteristics who love the symbols (i.e. the mascots), this research hopes to link the fandom to the “kawaii” and free gift cul...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/12492759312119566108 |