Strategic marketing analysis of business development and channel management: a case study of consumer electronic company A in Malaysia
碩士 === 國立政治大學 === 企業管理研究所 === 100 === Globalization has led Taiwanese manufacturers to expand their brands globally, especially in consumer electronic industry. This raises important topics including the role of overseas salesperson, establishing overseas sales channel and introducing products overs...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42657046799057407159 |