Evaluation of the effectiveness of branded mobile phone application from brand interactivity and brand extension

碩士 === 國立政治大學 === 企業管理研究所 === 100

Bibliographic Details
Main Authors: Wei, Hao Yu, 魏晧瑜
Other Authors: 張愛華
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/03051419433427068022