Conversational capital management in movie marketing
碩士 === 國立政治大學 === 科技管理研究所 === 100 === Taiwanese movie marketing is usually limited by a lean budget and most of the marketers adopt “event marketing” as the major promotion tool to attract audience. Different from Hollywood movies, Taiwanese movies have many local elements, which can connect with...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/61540987612604787838 |