Customers' self construal and self-control effect on the purchase of self-expressive products
碩士 === 國立政治大學 === 國際經營與貿易研究所 === 100 === Social influences play a persuasive role when it comes to spending. Previous research has shown that friends help shape our affects, behavior and cognitions (Argo, Dahl, and Machanda 2005; Ratner and Kahn 2002). Thus, the presence of an accompanying friend mi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/12704174353764699386 |