The research of consumer cultural positioning and cosmetics advertisment
碩士 === 國立政治大學 === 國際經營與貿易研究所 === 100 === This thesis conducts a research of five cultural orientation related elements, or signs—the language used for brand name, the pronunciation of brand name, the language used for advertising title, advertising appeal of either hard-sell or soft-sell for brand p...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/62741764904533171645 |