A Study of Consumer Behavior in Afternoon Tea Consumption

碩士 === 國立政治大學 === 國際經營與貿易研究所 === 100 === The culture of afternoon tea was originated from England in 19th century. At the time, afternoon tea was a popular leisure activity among upper classes women; nowadays, afternoon tea became a way to show individual’s taste and style. As for Taiwan, eating is...

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Bibliographic Details
Main Authors: Cheng-Jung Tsai, 蔡承容
Other Authors: Chen, Chien Wei
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/77710487133522842816