The Impact of Brand Story-Conflict on Brand Attitude and Trust: The Moderating Effects of Product Type
碩士 === 國立政治大學 === 國際經營與貿易研究所 === 100 === Storytelling is a powerful tool for marketing, with the explosive growth of social media and content marketing, more and more companies have begun to paint a picture of their culture and values toward their target customers through storytelling. According to...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/4wqn46 |