A study on the globalization strategy of Korean music industry - A case of 「S. M. Entertainment」

碩士 === 國立政治大學 === 傳播學院碩士在職專班 === 100 === Digital convergence leads to a global transformation in entertainment industry. Comparing with films or other entertainment products, music takes the advantage of short performance time for international coverage. Also, music can overcome the language barrier...

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Bibliographic Details
Main Authors: PARK, YUNSEON, 朴允善
Other Authors: 張寶芳
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/edj93b