The study of Mega events on the image branding of Taipei
碩士 === 國立政治大學 === 傳播學院碩士在職專班 === 100 === As a consequence of globalization, the marketing of region has grown in importance as countries, regions compete with one another to attract investment and visitors. To compete effectively, it is essential to identify the critical success factors of image bra...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/97357347269922196611 |