Brand building strategy for Taiwan automobile company： An example of LUXGEN
碩士 === 國立政治大學 === 商管專業學院碩士學位學程(AMBA) === 100 === With the spirit of “contribution to the country by developing industry.” , Mr. Tjing-Ling Yen, founder of Yulon Group, was accompanied by his wife, Mrs. Vivian Wu Yen, established Yulon Motor Co. in 1953. The company engaged in the production of autom...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81364151698935884690 |