Marketing strategies for pharmaceutical product launch and lifecycle management
碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 100 === Pharmaceutical industry is quite different from other consumer products industry. It needs heavy investment on product development and innovation. Most of drugs have longer lifecycle than consumer products, and usually the drug buyer is not drug user. Tho...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/w68d5t |