The international strategy of Real-World entertainment channel

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 100 === The huge success of Cool Britannia, Korean drama &; K-pop, cultural and creative industries, aka soft power, are considered key drivers in booting economic growth by Taiwan &; Mainland China governments. The key factor behind this success is i...

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Bibliographic Details
Main Authors: Hung, Chi Chen, 洪琪真
Other Authors: Chen, Chien Wei
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/47662663480521775817