The impact of experience in service virtualization on travel intention- The case of virtual Forbidden City tour and virtual Wuhan tour
碩士 === 國立政治大學 === 資訊管理研究所 === 100 === This paper aims to study how the experience of tourism virtualization derived from information technology affects not only the customer’s experiential value of virtual tourism, but also intention of traveling in the future. Moreover, we discuss how the complexit...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/59976659625474729186 |