An investigation of customer relationship management in post-merger

碩士 === 國立政治大學 === 資訊管理研究所 === 100 === Mergers and acquisitions (M&;A) represent a strategic approach for businesses to acquire resources and build competitive advantages. Many studies have investigated the process and results of the resource integration between two firms. Some cases have reveale...

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Bibliographic Details
Main Authors: Yu, Yun Chen, 游昀臻
Other Authors: Shang, Shari S. C.
Format: Others
Language:en_US
Online Access:http://ndltd.ncl.edu.tw/handle/49383694105821773937