Constructing the measurement scale of mobile service quality

碩士 === 國立政治大學 === 資訊管理研究所 === 100 === With the proliferation of wireless technologies, consumers are increasingly coming into contact with a diverse range of mobile services. Mobile service providers seeking to deliver a superior service must understand how consumers perceive mobile services. Many i...

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Bibliographic Details
Main Authors: Fan, Ya Chu, 范雅筑
Other Authors: Huang, Eugenia Y.
Format: Others
Language:en_US
Online Access:http://ndltd.ncl.edu.tw/handle/31539516739896165952