The Study of the Antecedents of Purchase Intentionfor 3Cs Products－The Moderating Effect of Involvement
碩士 === 國立中興大學 === 企業管理學系所 === 100 === The GDP has decreased and the price level has increased in recent years, it makes people take price of goods and services as priority consideration. 3Cs products provide practical and convenient functions that make it deep into the people''s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79m2h9 |