The Consumer Behavior Research on Apple iPod touch-related Mobile Gaming Products

碩士 === 國立中興大學 === 企業管理學系所 === 100 === In recent years, mobile gaming has become more ubiquitous and prevalent on account of social gaming interactions and continuing growth of digital distribution. Moreover, one of the primary reasons for the fast growth in mobile gaming is to allow consumers to co...

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Bibliographic Details
Main Authors: Yi-Ting Tso, 左翊廷
Other Authors: 陳連勝
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/16446209124442550160