A Study of Antecedents and Consequences of eWOM Reliability.
碩士 === 國立中興大學 === 企業管理學系所 === 100 === With the development of the Internet media, "word of mouth" not just becomes the existence of inter-handed, but spread the opinions of the customer by cyberspace. Firms shoulk know how online word of mouth influences consumers to contact and communicat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55344550642447524896 |