Decision Models of Green Purchasing for Retailers- Consideration of Consumers’ Purchase Intention

碩士 === 國立中興大學 === 企業管理學系所 === 100 === With the increasing of environmental awareness, governments and enterprises all encourage people to use green products. However, according to the results of a survey-based research, majority of the consumers realize the importance of environmental protection and...

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Bibliographic Details
Main Authors: Hsin-Chiao Chiu, 邱歆喬
Other Authors: 蔡玫亭
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/n944n3