Decision Models of Green Purchasing for Retailers- Consideration of Consumers’ Purchase Intention
碩士 === 國立中興大學 === 企業管理學系所 === 100 === With the increasing of environmental awareness, governments and enterprises all encourage people to use green products. However, according to the results of a survey-based research, majority of the consumers realize the importance of environmental protection and...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/n944n3 |