The Influence of Multi-channel Strategy on Customers’ Purchase Decision: A Study on Taiwan Grey Market

碩士 === 國立中興大學 === 企業管理學系所 === 100 === In recent years, the global aging rate has rapidly increased, and United Nations Populations Fund(UNPF) estimates that by 2050 the senior population would account for one fifth of the global population. In Taiwan, the problems of aging population are more se...

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Bibliographic Details
Main Authors: Po-Yu Chen, 陳柏聿
Other Authors: Ku-Ho Lin
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/6w2qu9