The Impact of Network Externalities and Parallel Importation on Optimal Pricing Strategy Of Manufacturer and Agent

碩士 === 國立中興大學 === 企業管理學系所 === 100 === Under the influence of the technology tools and the internet, the firms not only face to the single consumer, but the group as a whole. If there are more consumers in the group, then the individual will get the higher utility. Therefore, the firm should think ab...

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Bibliographic Details
Main Authors: Yu-Wen Lee, 李玉文
Other Authors: Lu Hsiao
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/54047554299897548907